Bokhari is a Norwegian brand that produces premium, hand-crafted interior textiles and bags, combining Scandinavian design values with eastern tradition and craftsmanship. As a social enterprise, Bokhari improves the lives of its employees in Pakistan and supports the education of their children. The company’s unique geographical imprint between Norway and Pakistan required a solution that reaches across aesthetic, linguistic and cultural borders. Our goal was to create a straightforward, yet flexible identity that captures the essence of the brand and helps Bokhari successfully promote their cause and product line.
Sustainability, continuity and engagement are not only Bokhari's core values, but also key notions that characterize the craft of textile production itself. By representing the initial letter "b" as a stylized weaving knot, we emphasize this connection in a memorable way. The initial motif serves as the basis of a distinctive logotype, icons which communicate the brand's social commitment, as well as a set of elaborate weaving patterns to complement the expression. The graphic elements revolve around a coherent grid of typographic proportions and employ the principles of modularity and repetition typical for textile production. Applied in multiple contexts, the identity becomes an effective communication tool which serves as a vehicle for the Bokhari brand, both rational and expressive in equal measure. Additionally, we used the pattern motifs to create a set of wooden stamps as a gift to the Bokhari school, thus promoting a culture of continuity and engagement with the educational cause.
The identity translates equally well as a physical object, in print, web and in digital environment, where the patterns come to life through engaging animations. The overall expression represents an aesthetic bridge between Scandinavian rationality and the sensitivity of the east, received equally positive by Bokhari’s customers and their own employees.