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Category
Rebranding
Annual ID
ADC_BCD21_084M
About the Work
The Norwegian Academy of Music (NMH) is Norway's largest and most important music education institution. NMH desired a rebrand of their 2013 identity in order to reintroduce new energy and modernize their visual presence. Since the logo was well established, it was a requirement to keep the old logo; giving it only a minor adjustment in relation to the new identity toolbox.
The new identity strengthens NMH as a cultural and artistic institution with a focus on the musical, exploratory and experimental aspect. The new identity is built around the most important pillars for NMH; the students and the music. How can they be the basis for an interplay between NMH’s core business and visual identity.
One of the strongest proofs of this, is the unique illustration style that has been developed in order to strengthen the narrative of NMH's position and role in society. Through a live digital performance, artist and illustrator Tobias Gutmann met 5 students from NMH. In the meeting between the musician and the artist, unique illustrations were created, which individually and together tell the story of NMH and reflect its daily operation.
The typography has also been given a more important role than before. The combination of Reckless and Monument reflects the creative/artistic and the scientific/classical aspects of NMH. Together the typefaces gives an expressive visuality which reflects the nature of the music.
The layout system is based on mixing the two typefaces, giving life to the content through displacements - reflecting the rhythm of music and musical interpretation. It puts music and it’s nature in the main role. The system gives a wide range of possibilities, giving strong recognizability and distinctiveness throughout the different outtakes.
The new identity strengthens NMH as a cultural and artistic institution with a focus on the musical, exploratory and experimental aspect. The new identity is built around the most important pillars for NMH; the students and the music. How can they be the basis for an interplay between NMH’s core business and visual identity.
One of the strongest proofs of this, is the unique illustration style that has been developed in order to strengthen the narrative of NMH's position and role in society. Through a live digital performance, artist and illustrator Tobias Gutmann met 5 students from NMH. In the meeting between the musician and the artist, unique illustrations were created, which individually and together tell the story of NMH and reflect its daily operation.
The typography has also been given a more important role than before. The combination of Reckless and Monument reflects the creative/artistic and the scientific/classical aspects of NMH. Together the typefaces gives an expressive visuality which reflects the nature of the music.
The layout system is based on mixing the two typefaces, giving life to the content through displacements - reflecting the rhythm of music and musical interpretation. It puts music and it’s nature in the main role. The system gives a wide range of possibilities, giving strong recognizability and distinctiveness throughout the different outtakes.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
Anti
Animator
Rino Martinsen
Designer
Håkon Stensholt
Morten Johansen
Illustrator
Tobias Gutmann
Motion Designer
Aleksander Rønning
UX Designer
Stig Melón-Bratvold
Client Director
Hege Skraastad
Communications Adviser
Milad Gholami
Communications Director
Kjetil A. Bjørgan
Project Manager
Jennie Andersson
Project Manager & Webmaster
Anniken Jess Iversen
Senior Advisor
Ingrid Holst Sollie
Sound
Koka Nikoladze
UX/UI Lead
Thomas Johanssen
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