ADC Awards
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Category
Design for Good / Brand / Communication Design - Series
Annual ID
ADC_DFG21_038M
About the Work
Although COVID infection numbers were rising exponentially in Summer 2020, young people who believed the virus didn’t affect them started to experience caution fatigue. The weather was finally nice after months of lockdown, they were ready to throw caution out the window and gather socially. Mucinex, the cold and flu brand that transforms sufferers into fighters, knew they had to do something to encourage young people to stay home and do their part in flattening the curve.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
McCann / New York
Design Firm
Dutch Uncle / New York
Client / Brand
Reckitt Benckiser / Parsnipanny
Creative Director
Brad Soulas
Associate Creative Director, Art - McCann NY
Francisco ValenzuelaBarrera
Mikey Harmon
Associate Creative Director, Copy - McCann NY
Peter Sherer
Chief Creative Officer McCann North America
Tom Murphy
Chief Creative Officer Worldwide
Rob Reilly
Co-Chief Creative Officer North America
Sean Bryan
Creative Director, Copy McCann NY
Adam Koehler
EVP, Executive Creative Director, McCann NY
Maru Kopelowicz
EVP, Global Executive Creative Director
Piper Hickman
Executive Producer McCann NY
Deb Archambault
Experience Strategy Director McCann Health NY
Megan Buckley
SVP, Executive Creative Director
Cristina Reina
SVP, Group Creative Director, McCann NY
Armando Flores
Sarah Worthington
SVP, Group Strategy Director, McCann Health NY
Zulay Tomasiello
VP, Strategy Director McCann Health NY
Elissa Aguirra
Account Executive, McCann Health NY
Nick Duran
Account Supervisor McCann Health NY
Katie Hildebrandt
Business Manager McCann NY
Madeline McCarthy
Chief Production Officer McCann North America
Nathy Aviram
President McCann Health NY
Leo Tarkovsky
SVP, Group Account Director McCann Health NY
John Danbeck
VP Account Director McCann Health NY
Claire Hogan
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