ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Social Media / Wildcard
Annual ID
ADC_INT21_016S
About the Work
The main entertainment industries are no longer fighting for subscriptions, but for audience's attention time.
Netflix lose this battle against video games and streaming social networks among the young (8.5hrs vs 3hrs).
To be relevant to this target, generate talkability and demonstrate that Netflix original stories are at the next level, the brand decided to partner with its main competitor: Sony PlayStation. Taking advantage of the most expected launching by gamers: the new PS5 (Netflix app included).
We joined with Ibai, Worldwide Streamer of the Year, to hack the first Unboxing of the new PS5, on Amazon Twitch, the world's leading gaming platform.
What appeared to be a conventional streaming became the first live horror film ever produced, executed and broadcasted live. The internationally awarded horror filmmaker Jaume Balagueró behind the famous franchise [REC] was in charge of the first live film direction and the original script. A total of 9 cameras, a production crew of 70 people and an amazing display of live special effects completed the experiment. In words of Balagueró, “this was absolutely innovative”.
This way, Netflix explores new forms of storytelling, demonstrating its innovation hunger, under the company's mantra: people want to enjoy quality entertainment, no matter what the screen is.
The most influential streamers around the globe went nuts, played the movie and reacted to it in their own channels, generating an accumulated audience of 70.7 million. The live movie was TT#1 in 3 countries (Spain, Argentina and Mexico), also TT#3 and TT#4 in Spain (the same day the covid vaccine was announced). Mentions to Netflix increased 137%. More than 30 million views and 1.2 Billion impressions. Total engagement: 52MM interactions. All with a 92% positive sentiment to Netflix.
Netflix lose this battle against video games and streaming social networks among the young (8.5hrs vs 3hrs).
To be relevant to this target, generate talkability and demonstrate that Netflix original stories are at the next level, the brand decided to partner with its main competitor: Sony PlayStation. Taking advantage of the most expected launching by gamers: the new PS5 (Netflix app included).
We joined with Ibai, Worldwide Streamer of the Year, to hack the first Unboxing of the new PS5, on Amazon Twitch, the world's leading gaming platform.
What appeared to be a conventional streaming became the first live horror film ever produced, executed and broadcasted live. The internationally awarded horror filmmaker Jaume Balagueró behind the famous franchise [REC] was in charge of the first live film direction and the original script. A total of 9 cameras, a production crew of 70 people and an amazing display of live special effects completed the experiment. In words of Balagueró, “this was absolutely innovative”.
This way, Netflix explores new forms of storytelling, demonstrating its innovation hunger, under the company's mantra: people want to enjoy quality entertainment, no matter what the screen is.
The most influential streamers around the globe went nuts, played the movie and reacted to it in their own channels, generating an accumulated audience of 70.7 million. The live movie was TT#1 in 3 countries (Spain, Argentina and Mexico), also TT#3 and TT#4 in Spain (the same day the covid vaccine was announced). Mentions to Netflix increased 137%. More than 30 million views and 1.2 Billion impressions. Total engagement: 52MM interactions. All with a 92% positive sentiment to Netflix.
2021 Awards
Total Points: 21
Silver Cube
Credits
Agency
FCB&FiRe / Madrid
Client
Cristina Infante
Josefina Pérez Portillo
Production Company
Bijoux Content / Madrid
Animator
Miguel Seisdedos
Art Director
Alex Maggi
Andrea García
Carlos Camacho
Pelayo Zurrón
Chief Creative Officer
Alba Vence
Fred Levron
Creative Director
Pepe García
Director
Jaume Balagueró
Director of Photography
Kiko de la Rica
Executive Producer
Guillermo Arce
Judith Viladot
Sara Hernandez
Photographer
Ale Burset
Producer
Noelia Lobo
Social Media Manager
Aida Moreno
Content General Creative Director
Jon Lavin
Account Director
Laura Gerpe
CEO
Rodrigo Figueroa Reyes
Client Services Director
Mayte Flores
Community Manager
Aisha Sow
Content Director
Hernan Zamora
Founder
Rodrigo Figueroa Reyes
Head of art
Daniel Requena
Post Production
Esther Cardenal
Pedro Alarcón
Related Awards
