Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production?

Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo is a suite of digital tools designed to educate and train a global audience on Beats’ most cutting-edge products — taking rich, interactive storytelling to a new level, allowing audiences to experience products before they had even been realized.

Tempo is designed for learners of all types — meticulously rendered 3D models, motion graphics, and an immersive engaging narrative brought complex product features to life in an easy-to-understand format that simulated the experience of holding and using the products while they were still in development. Evolving our experience with the product, we created lifestyle narratives with over 15 minutes of scripted live action content to bring product features to life. And with over 60 minutes of interactive 3D learning modules, employees can play with the new form factors and controls.

Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x, fundamentally changing how they bring new product initiatives to market.