ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Publication Design

better than perfect

Agency Gerhard

Client Karin Stöttinger Geschmacksmomente

Category

Magazines / Magazine Full Issue

Annual ID

ADC_PUB21_044M

About the Work

Everything we do or don't do—good and bad taste is always present. One of Austria's most successful food blogs—Geschmacksmomente by Karin Stöttinger—focuses on good taste. And this is what her 5th magazine "better than perfect" is all about. The advantages of print over the web are played out haptically and conceptually. The layout plays and breaks with viewing habits, visual tension and surprise accompany the reader through the magazine and spans a visual arc across the entire magazine. The recycled paper made of birch with highly visible inclusions contrasts the aesthetic photography and generous white space lets the paper have an effect. The slightly oversized format creates the necessary space for this. Each recipe is generously presented on a double page. The left-hand italic typographical distinction takes its inspiration from handwritten notes in historical cookbooks. The magazine is intended to inspire and encourage recooking. The range extends from very simple to more sophisticated recipes—so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a list for shopping.

2021 Awards

Total Points: 3

Merit Honor

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