ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Use of Typography / Single
Annual ID
ADC_TYP21_024M
About the Work
The New York Times commission to design the cover of the LEARNING section highlighting an article entitled “Educating Gen Z”. I wanted to communicate the idea of education simply and quickly. So I built a giant ‘Z’ by using the tip of two graphite pencils which make the counter-forms of the letter. The dark yellow is used to reference the classic number two pencil which is synonymous with classroom education. The result is a bold and graphic cover highlighting the gap families must fill between the price of college and the aid they receive.
2021 Awards
Total Points: 3
Merit Honor
Credits
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