ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Notes IPA
Agency Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
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Category
Innovation
Annual ID
ADC101_BCD063M
About the Work
Notes IPA from SingleCut brewery, is the first beer crafted to teach you guitar. While physical labels on cans of Notes IPA teach you how to grip four foundational guitar chords (C, D, G and E minor), we used augmented reality to take music learning to another level. By scanning the Snapchat code on the labels of Notes IPA, you can activate a shareable AR guitar lesson right on the can that allows you to hear how the chords should sound and turn the can into a playable instrument. Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and pop off so you can practice your new skills for real.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Zulu Alpha Kilo / Toronto
Client
Dan Bronson
Danielle Palermo
Rich Buceta
Client / Brand
SingleCut Beersmiths / New York
Production Company
zulubot / Toronto
Table of Content / New York
Art Director
Philippe Visaya
Chief Creative Officer
Zak Mroueh
Group Creative Director
Zak Mroueh
Designer
Kevin Sato
Zoe Kim
Director of Photography
Sean Donnelly
Photographer
Sean Donnelly
Strategist
Shaunagh Farrelly
Spencer MacEachern
Writer
Victoria Lee
Associate Creative Director / Art Director
Kevin Sato
Associate Creative Director / Writer
Vinay Parmar
Head of Design
Stephanie Yung
Account Team
Erin McManus
Director of Integrated Production
Ola Stodulska
Director of Interactive Production
Ece Inan
Lead Interactive Artist
Andrew Martin
Post Production Assistant
Noah Mroueh
Product Design
Spark Innovations Inc.
Social Media Editor
Cecilia Bernasch
Studio Director
James Graham
Studio Team
Ashleigh O'Brien
Jeannette Downes
Mila Lukezich
Web Development Team
Ariana Emond
Gillian Black
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