ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Fashion / Series
Annual ID
ADC101_PHO030M
About the Work
These fashion/beauty portraits illustrate an article in L'Officiel about the perceptions of aging women and how they should 'be'. It plays with the general conceptions of what 'one should or shouldn't do' anymore at a certain age. We worked with Anna von Rüden, a 7 time grandma who as a person is anything but your regular seventy something women. We used looks on her which by some might be called 'too much of makeup' and 'too flashy outfits' but instead of ridiculing herself her personality carries the looks and the story with grace.
2022 Awards
Total Points: 3
Merit Honor
Credits
Publisher
L'Officiel Liechtenstein / Munich
Editor
Grace Maier
Freelancer
Dirk Bader
Bianca Hartkopf
Marieke Merts
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