ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Interactive

Together, A Film You Can Buy

Agency CALLEN / Austin + Psyop + National YoungArts Foundation

Client National YoungArts Foundation

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Category

Design for Good / Interactive

Annual ID

ADC101_DFG053M

About the Work

In January 2021, we made a film for The National YoungArts Foundation that sold for almost $2 million dollars over just one weekend. This non-profit organization that funds and mentors future artists around the world was facing COVID-related challenges in fundraising; they needed new ways to connect with the arts community. We worked with famous and up-and-coming artists to create images that were animated together into a film. And then we sold that film frame by frame, creating unique 1-of-1art pieces. As each frame was purchased, they were removed from the film’s timeline forever.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

CALLEN / Austin

Client / Brand

National YoungArts Foundation

Production Company

Psyop

Art Director

Brandon Mugar

Copywriter

Rueben Hower

Chief Creative Officer

Craig Allen

Artist

Catherine Labarca
Dara Girel-Mats
Demetri Burke
Destiny Moore
Glenn Espinosa
Isabela Dos Santos
Jason Kraus
Jean Shin
José Parlá
Julia Chiang
Kaws
Leticia Bajuyo
Paula Crown
Robert Chambers
Shepard Fairey
Sheree Hovsepian
Yashua Klos
Zoë Buckman

Managing Director

David Hughes

Head of Strategy

Julianna Simon

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