ADC Awards
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THE BOOKCASE FOR TOLERANCE
Agency Media.Monks / Amsterdam + INNOCEAN Worldwide Europe / Berlin + MassiveMusic / Berlin + HAGENS / Amsterdam
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Category
Extended Reality / AR / VR
Annual ID
ADC101_INT011S
About the Work
We developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance. Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination. Using photogrammetry, a spatial scanning technique, we rendered their rooms into immersive digital environments. Taking digital folders from the bookcase, guests can listen to the stories of Anne, Majd, Kuei, Dalit and Mees, engage with their spaces and explore personal objects.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
PR / Marketing Agency
HAGENS / Amsterdam
Production Company
Media.Monks / Amsterdam
Music / Sound Production Company
MassiveMusic / Berlin
Animator
Anton Asberg
Ben Alcasas
Maya Perotti
Art Director
Gonçalo Martinho
Associate Creative Director
Andrés Andrade
Chief Creative Officer
Gabriel Mattar
Copywriter
Antonio Neto
Rick van der Waarden
Creative Director
Marlon von Franquemont
Reinier Gorissen
Designer
Sherzod Mirzaakhmedov
Executive Creative Director
Ricardo Wolff
Executive Producer
Cecilia Carmora
Sound Designer
Yorick Coster
Creative Director XR
Patricio Berrios Lobos
Executive Producer XR
Quentin de La Martinière
Junior Art Director
Leon "Papito" Celay
Junior Copywriter
Javier Granados
Juan Kebork
Senior Producer
Allison Markert
UX Designer
Delano Kamp
3D Generalist
Meinte van der Spiegel
Stefan Wagtmans
Account Manager Digital
Alexandrina Ripa
Business Director
Danny Frangella
Chief Operating Officer
Jonathan Hill
Creative
Jochem van Schip
Roan Laenen
Digital Designer
Derek Henry Stift
Game Designer
Anna Dohy
Head of Art
Bruno Oppido
Head of TV
Fabian Barz
Illustration Director
Edouard Relou
Intern
Hajra Tariq
Quynh Tran Khanh
Lead Designer
Eduardo Marzionna
Legal Support
Leticia Rial Ungaro
Operations Manager XR
Leon te Loo
Project Manager XR
Jeroen Niesink
Quality Assurance Tester
Arjen Meijer
Josh Bryan
Livia Flores
Senior Creative
Matthew Swenson
Senior FX Generalist
Guy Brüggemann
Senior Planning Manager
Anna Nowak-Otto
Senior Video Editor
Tom Burggraaff
Technical Artist
Narendra Yenugula
Translator
Giovana Pereira
Nicolas Holz
Unity Developer
Delilah Pavoni
Hessel Bonenkamp
Lorena Weder
Martin Koning
Seth van het Kaar
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