ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
The Bookcase for Tolerance
Agency Media.Monks / Amsterdam + INNOCEAN Worldwide Europe / Berlin + MassiveMusic / Berlin + HAGENS / Amsterdam
About the Work
We developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance. Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination. Using photogrammetry, a spatial scanning technique, we rendered their rooms into immersive digital environments. Taking digital folders from the bookcase, guests can listen to the stories of Anne, Majd, Kuei, Dalit and Mees, engage with their spaces and explore personal objects.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
PR / Marketing Agency
HAGENS / Amsterdam
Production Company
Media.Monks / Amsterdam
Music / Sound Production Company
MassiveMusic / Berlin
Art Director
Gonçalo Martinho
Copywriter
Antonio Neto
Rick van der Waarden
Animator
Anton Asberg
Ben Alcasas
Maya Perotti
Chief Creative Officer
Gabriel Mattar
Creative Director
Marlon von Franquemont
Reinier Gorissen
Designer
Sherzod Mirzaakhmedov
Executive Creative Director
Ricardo Wolff
Executive Producer
Cecilia Carmora
Sound Designer
Yorick Coster
Associate Creative Director
Andrés Andrade
Chief Operating Officer
Jonathan Hill
Creative
Jochem van Schip
Roan Laenen
Lead Designer
Eduardo Marzionna
Senior Producer
Allison Markert
3D Generalist
Meinte van der Spiegel
Stefan Wagtmans
Account Manager Digital
Alexandrina Ripa
Business Director
Danny Frangella
Creative Director XR
Patricio Berrios Lobos
Digital Designer
Derek Henry Stift
Executive Producer XR
Quentin de La Martinière
Game Designer
Anna Dohy
Head of Art
Bruno Oppido
Head of TV
Fabian Barz
Illustration Director
Edouard Relou
Intern
Hajra Tariq
Quynh Tran Khanh
Junior Art Director
Leon "Papito" Celay
Junior Copywriter
Javier Granados
Juan Kebork
Legal Support
Leticia Rial Ungaro
Operations Manager XR
Leon te Loo
Project Manager XR
Jeroen Niesink
Quality Assurance Tester
Arjen Meijer
Josh Bryan
Livia Flores
Senior Creative
Matthew Swenson
Senior FX Generalist
Guy Brüggemann
Senior Planning Manager
Anna Nowak-Otto
Senior Video Editor
Tom Burggraaff
Technical Artist
Narendra Yenugula
Translator
Giovana Pereira
Nicolas Holz
Unity Developer
Delilah Pavoni
Hessel Bonenkamp
Lorena Weder
Martin Koning
Seth van het Kaar
UX Designer
Delano Kamp
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