ADC Awards
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Lions Good News 2020
Agency PR Consulting Dentsu Inc. / Tokyo + DENTSU INC. / Tokyo + Rock ‘n’ roll Japan Co., Ltd. / Tokyo + SHIFTBRAIN Inc. / Tokyo
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About the Work
The COVID-19 pandemic has greatly changed the way we live and work, giving a pessimistic tone to over 80% of the world’s news stories. The Cannes Lions International Festival of Creativity has also suffered, with the 2020 edition cancelled while Cannes Lions 2021 was online-only. As the festival’s Japan representative office, Nikkei Inc. gives us a glimpse into the future through a collection of web content compiled from past Cannes Lions award-winners and the company’s own creativity-and-design-focused news stories that brought hope in times of hardship. Nikkei’s newspaper heritage, the diversity of the stories, the unique angle and the 100,000 words of content expressing how “past” events transcend time and contextualize the “present” have been well received, resulting in the unprecedented traffic figures of 3 sessions and over 2 hours per user, revolutionizing “content” along the way. Following on from this exceptional success, a book will be published.
The project’s concept is “NEW THINGS COME FROM HISTORY’. By looking back upon our history, we can see that no problem was insurmountable, not even the Spanish flu. Nikkei’s authority as the leading newspaper company in Japan shines through in creating the contents as a proprietary library using WebGL coding is developed to create a feeling of weightlessness expressing the diversity and unique angles of the news stories as well as how “history” can transcend time and contextualize the “present”. This provides a seamless and heightened experience when reading the 10 articles comprising of over 100,000 words. Furthermore, the articles’ uniqueness is emphasized by a different font and color design being used for each. The key element is the monochromatic, leaflet-like object which flutters mid-air while events from the past hover in the background, providing depth and expressing how current events can be contextualized by history.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
PR Consulting Dentsu Inc. / Tokyo
Dentsu Inc. / Tokyo
Production Company
Rock ‘n’ roll Japan Co., Ltd. / Tokyo
SHIFTBRAIN Inc. / Tokyo
Art Director
Hiroki Miyamoto
Creative Director
Reietsu Hashimoto
Designer
Masashi Fujiyoshi
Producer
Tadashi Inokuchi
Masaya Yamamoto
Programmer
Wongeun Heo
Project Manager
Mana Ohtake
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