ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
About the Work
This website was established by the Yamauchi family, the founding family of Nintendo Co. The goal is to foster the Yamauchi family brand and create understanding and empathy for the organization.
The concept is based on the road movie about the Yamauchi family. There are times of peace and tranquility, and other times of stormy events. Nevertheless, they are able to accomplish their mission with the spirit of challenge, originality, and playfulness that has been passed down from generation to generation. As the founding family of Nintendo, the world's leading video game maker, we will never forget to give back our assets to our children's future.
The story of the family's long journey and the strong will and ideals that have been handed down from generation to generation are conveyed through the unique expressions of the website. This is a website that truly embodies "Dream. Leap. Live”.
The concept is based on the road movie about the Yamauchi family. There are times of peace and tranquility, and other times of stormy events. Nevertheless, they are able to accomplish their mission with the spirit of challenge, originality, and playfulness that has been passed down from generation to generation. As the founding family of Nintendo, the world's leading video game maker, we will never forget to give back our assets to our children's future.
The story of the family's long journey and the strong will and ideals that have been handed down from generation to generation are conveyed through the unique expressions of the website. This is a website that truly embodies "Dream. Leap. Live”.
2022 Awards
Total Points: 3
Merit Honor
Credits
Production Company
mount inc. / Tokyo
Animator
Andreas Bryan Wutuh
Art Director
Masahiro Yonemichi
Copywriter
Junpei Watanabe
Group Creative Director
Jeong-ho Im
Sound Designer
Kenji Yoshida
Developer
Takeshiro Umetsu
English
Shinsuke Kuriyama
Logo Design
Yuko Nagano
Project Manager
Go Kakizaki
Ko Yoshida
Translator
Zal Heiwa Sethna
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