ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Notes IPA
Agency ZULU ALPHA KILO / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Category
Innovation
Annual ID
ADC101_PKG043M
About the Work
Notes IPA from SingleCut brewery, is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can exactly as you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Zulu Alpha Kilo / Toronto
Client
Dan Bronson
Danielle Palermo
Rich Buceta
Client / Brand
SingleCut Beersmiths / New York
Production Company
zulubot / Toronto
Table of Content / New York
Art Director
Philippe Visaya
Writer
Victoria Lee
Chief Creative Officer
Zak Mroueh
Creative Director
Zak Mroueh
Designer
Kevin Sato
Zoe Kim
Director of Photography
Sean Donnelly
Photographer
Sean Donnelly
Strategist
Shaunagh Farrelly
Spencer MacEachern
Account Team
Erin McManus
ACD/Art Director
Kevin Sato
ACD/Writer
Vinay Parmar
Director of Integrated Production
Ola Stodulska
Director of Interactive Production
Ece Inan
Head of Design
Stephanie Yung
Lead Interactive Artist
Andrew Martin
Post Production Assistant
Noah Mroueh
Product Design
Spark Innovations Inc.
Social Media Editor
Cecilia Bernasch
Studio Director
James Graham
Studio Team
Ashleigh O’Brien
Jeannette Downes
Mila Lukezich
Web Development Team
Ariana Emond
Gillian Black
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