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2022 ADC Awards - Typography

Let It Be

Agency BY-ENJOY DESIGN / Fujian + BY-ENJOY DESIGN / HUALE YOUNG

Client Zhou Xiongbo Solo Exhibition

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Category

Advertising

Annual ID

ADC101_TYP012B

About the Work

Description:
"Let it be" is a solo exhibition of the artist Mr. Zhou Xiongbo's works. "Let it be" means "let nature take its course" in the pursuit of art and the mentality of creation. Through the abstract flowing power of the ink text and the natural growth of the woods, the exhibition visualizes the artist's pursuit of a synergistic relationship between attainment and nature, allowing the textual message and the nature in the picture to dialogue together.
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Brief:
In the posters, it is not only to embody "Let it be(欢喜就好)" in the Chinese language ——“Happy is good", in a sincere and unpretentious way through graphic design, but also to combine the style of the characters in the posters, such as the artist's birth environment and artworks, which are closely related to him.
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Solution:
Using the Chinese calligraphic script 'Let it be', the ink is placed upside down to create a flow of ink while the brush is still wet. Then blend the brushstrokes into the artist’s photograph using the digital technique, creating a relationship of 'growth' and 'breakthrough'.
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Cultural Context:
This image of trees in the artist's poster is of Casuarina equisetifolia L., a windbreak forest commonly planted in coastal areas of China that influenced his own growth and creativity, which ended up influencing his artwork of Chinese ink lettering.

2022 Awards

Total Points: 9

Credits

Design Firm

By-enjoy Design / Fujian
By-enjoy Design / Huale Young

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