ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Animated interactive box

Agency XI'AN GAOPENG / Xi'an

Client LI MING ZHI YAN

Category

Package / Product

Annual ID

ADC101_TYP014B

About the Work

The cleansing oil under the brand LI MING ZHI YAN is a blend of extraction from five Chinese herbal ingredients—its most prominent feature. We combine the Chinese names of these ingredients are integrated into an abstract image, On top of that, the box is enclosed with a grid cover to compose the logo of the product. When the box is opened, the logo will successively show the product names in an animated form. This goes beyond the limitation of presswork design, not only allowing consumers to discover the characteristics of the product on their own in an interactive way but also greatly impressing them with the product, enhance the interest of spontaneous transmission of consumers.

2022 Awards

Total Points: 9

Credits

Agency

Xi'an Gaopeng / Xi'an

Art Director

peng gao

Creative Director

peng gao

Designer

peng gao

Photo Editor

Ya Qiong Zhou

Typographer

peng gao

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