ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Cassandra - Title Sequence

Agency Atelier d'Alves & Nuno Leites / Porto

Client Take It Easy Films

Category

Motion

Annual ID

ADC101_TYP027M

About the Work

Cassandra started back in 2014 as an experimental and typographical book that assembled seven monologues from seven Portuguese authors with only one common element, the character Cassandra. In 2020, Nuno M Cardoso, the creator of this project, wanted to transform these words into something even more visual and tangible, a TV show with seven episodes. This idea brought to life the need for an opening title representing the TV show and bringing back some of the book's essence. It was guaranteed we wanted to use only typography throughout the opening title, so there aren't any other graphic elements besides letters and words. Using only the typeface Rhode, we created an opening title where we travel from letter to letter, revealing its details, manipulating them, and driving through negative spaces and main credits, until we end up in the TV show's title, Cassandra.

2022 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Atelier d'Alves & Nuno Leites / Porto

Production Company

Take It Easy Films & Cimbalino Filmes / Lisbon

Art Director

Sérgio Alves

Motion Designer

Nuno Leites

Music Composer

Joana Gama
Luís Fernandes

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