ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Type–11

Agency Makkaihang Design / Hong Kong + Dr. Cheung + Keith

Client PMQ

Category

Wildcard

Annual ID

ADC101_TYP042M

About the Work

Type–11 is a typographic convenience store curated by Psychologist, typographer and Graphic Designer, to explore how typography functions in our daily lives. Type–11 makes tangible the kinds of decisions that (typo)graphic designers make when designing for different reading situations. How do these seemingly minor design decisions influence readers’ perceptions and impact on communication efficiency and effectiveness? We invite visitors to tell us what they prefer as a reader, and highlight some of the issues that arise when reading in print, on screen and for signage.

2022 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

MAKKAIHANG DESIGN / Hong Kong

Art Director

Mak Kai Hang

Curators

Dr. Cheung Sing Hang
Keith Tam

Poject manager

Yip Sze Wing

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