ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Press / Newspaper - Series
Annual ID
ADC102_ADV046B
About the Work
We created an anonymous social experiment, activating across 18 countries in five continents - connecting via in-person, video conference, classrooms, and an anonymous website. We asked one simple thing: “Draw Ketchup.” We turned the experiment into a brand experience - literally making consumer drawings the heart of a global campaign. Whether they drew bright red bottles, the Heinz logo, or the famous “57”. The drawings all had one thing in common: Heinz.
We then launched a global campaign featuring the drawings. We juxtaposed the simple drawings by featuring them in high-impact out-of-home and newspaper print.
We then launched a global campaign featuring the drawings. We juxtaposed the simple drawings by featuring them in high-impact out-of-home and newspaper print.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Rethink / Toronto
Media Agency
Starcom / Toronto
Carat / Toronto
PR / Marketing Agency
Middle Child / Toronto
Client / Brand
Kraft Heinz
Music / Sound Production Company
Vapor Music
Art Director
Zachary Bautista
Associate Creative Director
Geoff Baillie
Chief Creative Officer
Aaron Starkman
Mike Dubrick
Chief Strategy Officer
Sean McDonald
Copywriter
Geoff Baillie
Creative Director
Zachary Bautista
Joel Holtby
Designer
Jaclyn McConnell
Director of Photography
AA Scott McClellan
Editor
Stephen Parker
Producer
Spencer Houghton
Narine Artinian
Strategist
Julian Morgan
Broadcast Producer
Alex Butt
Account Director
Kai De Bruyn Kops
Account Manager
Allie Kennedy
Agency In-House Production
R+D Productions
Client Supervisor
Nina Patel
Daniel Gotlib
Chanel Simpson
Keeyan Arvandi
Colourist
Emmett Maloney
Community Management
SALT / Toronto
Group Account Director
Amy Greenspoon
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