ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Print
Annual ID
ADC102_BCD041M
About the Work
Neutral, minimalist, modern and romantic. STRUCTURA is a fashion house founded in Shanghai in 2022 by Jin Dachuan and designer Wawa. Inspired by “body as architecture”, it explores the ever-changing and flowing interrelationships between human beings, space and objects, as well as the key role that garment plays in it. We explore the infinite possibility and intriguing relationship between structure and form, and unfold the unseen, redefining the structured. Print as architecture is our design motif echoing STRUCTURA’s brand philosophy – we treated all prints as a form of artistic and structural expression by deconstructing the established form in packaging and reconstructing a new set of customer experiences. Each design carries a distinctive form when put together forming synergetic energy and defining the brand narrative of STRUCTURA.
2023 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
MAKKAIHANG DESIGN / Hong Kong
Client / Brand
STRUCTURA / Shanghai
Art Director
Mak Kai Hang
Designer
Yeung Yan Shek
Project Manager
Yip Sze Wing
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