The One Show
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Category
Use of Technology
Annual ID
OS_EX19053M
About the Work
To solve the issue of long lines, resellers and even fighting at ComplexCon, we introduced a fully automated, staffless system to sell exclusive shoes. Integrated right into Complexcon's app, sneakerheads avoid lines by scanning one of 5 drop spots at the event and purchase directly from their phones. They then pick up their purchased pair at their own leisure from our adidas digital lockers. Seamless. Fast. With no lines, no fights and equal opportunity for everyone. Over the 2 days we had 1 drop every hour and sold out all 1000 pairs of adidas limited edition shoes with an average sell out time of 1.5 minutes. That’s 178.5 minutes faster than the average time waiting in line. There were no fights, no lines and we freed up people’s time so they could actually enjoy the festival.
2019 Awards
Total Points: 2
Merit
Credits
Agency
WE ARE ROYALE / Los Angeles
Pixel Pushers / Toronto
Karman Interactive / Ottawa
ASA Digital / Los Angeles
Design Firm
Wove Collective / Toronto
Digital Agency
Jam3 / Toronto
Production Company
LP Creative / St.Louis
Creative Director
Roger Dario
Dirk Van Ginkel
Creative Technologist
Peter Altamirano
Executive Creative Director
Adrian Belina
Executive Producer
Jordan Cuddy
Product Manager
Alex Predusel
Programmer
Fabio Toste
Strategist
Annie Bedard
Caroline Leung
User Experience Designer
Alex Levstein
Scott Carter
Writer
Arin Delaney
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