ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Brand / Communication Design
Annual ID
ADC102_TYP017B
About the Work
Mode was founded on a belief in the universal power of data. The platform was set to build upon its success within the business intelligence space by making data accessible to a wider range of users within modern data-driven organizations.
With the goal to expand its audience beyond data analysts and reach into the enterprise market, Mode was looking to build an identity that captures its independent spirit, technical sophistication and approachability both as a company and a platform.
Shifting modes is the core behavior of the identity system. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allows Mode to quickly switch from exploratory to analytical expressions. The logo itself is also dynamic, building off the variable typeface WT Zaft² by WiseType. The identity also informs the new look of the platform, shifting it to feel more engaging and personal.
With the goal to expand its audience beyond data analysts and reach into the enterprise market, Mode was looking to build an identity that captures its independent spirit, technical sophistication and approachability both as a company and a platform.
Shifting modes is the core behavior of the identity system. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allows Mode to quickly switch from exploratory to analytical expressions. The logo itself is also dynamic, building off the variable typeface WT Zaft² by WiseType. The identity also informs the new look of the platform, shifting it to feel more engaging and personal.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Design Firm
Gretel / Brooklyn
Associate Creative Director
Justin Au
Creative Director
Simon Chong
Designer
Nick Dean Smith
Suyoung Yang
Executive Creative Director
Ryan Moore
Strategist
Mahek Singh
Writer
Corey Lewis
Associate Motion Director
Cyrus Cumming
Associate Strategy Director
Kasia Galla Barrett
Associate Designer
Yeni Kim
Senior Project Manager
Pedro Corzo
Lynsey Petruskevich
Strategy Intern
Natia Gogotidze
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