ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Apparel / Accessory / Footwear Design

Ozworld

Agency Jam3 / Amsterdam + Media.Monks / Amsterdam

Client Adidas Originals

Category

Best of Apparel / Accessory / Footwear Design

Annual ID

ADC102_FSN000G

About the Work

adidas Originals were losing their connection with the Gen Z audience and asked us to help them reconnect. Our bespoke research indicated that 1 in 3 Gen Z’ers feel their digital expression is their most authentic self. As an enabler of originality adidas knows the importance of self expression but the options to self-express in the metaverse leave much to be desired. You can either use a generic but affordable skin, or an expensive but unique NFT avatar. We created the world’s first personality based, AI generated, unique to you, interoperable avatar platform that can be taken to 2000+ metaverse platforms.

2023 Awards

Total Points: 90

Best of Discipline Cube

Credits

Agency

Jam3 / Amsterdam
Media.Monks / Amsterdam

Art Director

Alexandra Hook

Copywriter

Robin Singer

Creative Director

Pascal Rotteveel

Executive Creative Director

Dirk Van Ginkel

Executive Producer

Helen Tucker-Lalloo

Developer

Artem Leznikov
Gabriel Santos
Jonathan McKinnell
Michael Da Silva
Sebastian Domagała
Vadim Namniak

Technical Director

Ben Wager

CGI Artist

Ivan Rys
Kousha Motamedi

Creative Developer

Arnaud Rocca
Richard Mattka
Tabitha Swanson

Program Lead

Kim Do

QA

Bruno Fioritto
Nicolas Gabin

Senior CGI Artist

Andrea Rice
Cyrill Durigon

Senior Marketing Manager

Ali Rodriguez

Senior Strategist

Amanda Bao

UX

Cathy Cong

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