ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Promotional Apparel
Annual ID
ADC103_AAF007B
About the Work
Together with Uber Eats we celebrated ordinary Berlin restaurants and
beat the hype game with its own weapons.
Berlin 2023: The food business is a stacked one in the delivery capital. 23 Michelin stars.
Two top 50 places in the gastronomy world rankings. A new market hall pops up every week. Business is booming - especially for those who know how to market themselves well. For honest Berlin restaurants, which have always concentrated purely on cooking - not so much.
Instead of competing with other delivery services in signing competitions for the hottest new openings, Together with Uber Eats we decided to turn the kebab skewer around. And beat the hype at its own game to give the OGs of Berlin's snack culture some of the precious attention that can be generated around anything - if you know how.
Streetwear meets street food.
We teamed up with THE streetwear store in Berlin and created a limited capsule collection that turned local restaurants from NPCs into "main characters" in the local street food business overnight. Dropped at a real Berlin streetwear party with more than 1000 influential attendees - Uber Eats voucher included! On top of that, Uber Eats shared its advertising space with selected Berlin originals and helped them achieve unknown reach. And it worked: We created a little... hype. And an increase in 19% of Berliners* willingness to use Uber Eats.
beat the hype game with its own weapons.
Berlin 2023: The food business is a stacked one in the delivery capital. 23 Michelin stars.
Two top 50 places in the gastronomy world rankings. A new market hall pops up every week. Business is booming - especially for those who know how to market themselves well. For honest Berlin restaurants, which have always concentrated purely on cooking - not so much.
Instead of competing with other delivery services in signing competitions for the hottest new openings, Together with Uber Eats we decided to turn the kebab skewer around. And beat the hype at its own game to give the OGs of Berlin's snack culture some of the precious attention that can be generated around anything - if you know how.
Streetwear meets street food.
We teamed up with THE streetwear store in Berlin and created a limited capsule collection that turned local restaurants from NPCs into "main characters" in the local street food business overnight. Dropped at a real Berlin streetwear party with more than 1000 influential attendees - Uber Eats voucher included! On top of that, Uber Eats shared its advertising space with selected Berlin originals and helped them achieve unknown reach. And it worked: We created a little... hype. And an increase in 19% of Berliners* willingness to use Uber Eats.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Scholz & Friends / Berlin
Chief Creative Officer
Matthias Spaetgens
Copywriter
Ilkan Atesöz
Creative Director
Anne Marie Longtine
Executive Creative Director
Jörg Waschescio
Strategist
Julia Deutschen
Tatjana Lienz
Agency Producer
Benito Schumacher
Franziska Junker
Global Creative Director Uber
Viktor Jacobsson
Account Manager
Jasmin Haesen
Pauline Bostel
Client Service Director
Samy Kouatli
Head of Marketing DACHNL Mobility & Delivery
Franziska Walter
Managing Director Creation
Robert Krause
Senior Marketing Manager DACH
Jannis Falge
Related Awards
