ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video / Low Budget
Annual ID
ADC103_ADV006G
About the Work
In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? We chose to tackle the zoom fatigue and frustration people experience when taking part in video conferences.
Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when the technology is refusing to collaborate, and you’re like help!
To bring the idea to life, we used the interfaces of famous video conferencing platforms, and turned the initials of participants into calls for help. Our idea reminded people that they can still meet in person and take an eco-friendly train to get there.
Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when the technology is refusing to collaborate, and you’re like help!
To bring the idea to life, we used the interfaces of famous video conferencing platforms, and turned the initials of participants into calls for help. Our idea reminded people that they can still meet in person and take an eco-friendly train to get there.
2024 Awards
Total Points: 45
Gold Cube
Credits
Agency
Ogilvy Germany
Client
Juergen Kornmann
Stefanie Berk
Julia Janssen
Dr. Thomas Kemper
Markus Faelsch
Florian Schroeder
Julia Kilian
Client / Brand
German Rail / Berlin
Art Director
Humaira Chohan
Siddharth Shelton
Chief Creative Officer
Siyamak Jung
Bjoern Bremer
Copywriter
Elena Chiaradia
Markus Werner
Creative Director
Sinya Horwedel
Asli Sahin
Sound Designer
Bernhard Leimbrock
Creative Chairman
Dr. Stephan Vogel
Global CCO
Liz Taylor
Account Management
Roland Stauber
Alice Baldczus
Motion Design & Post Production
Dominik Bull
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