ADC Europe Awards

2023 ADC Europe - Print & Outdoor

Behind the camera: Yoga, Ironing, Toilet, Bed, Gaming

Agency Ogilvy Germany + German Rail / Berlin

Client German Rail

Category

Print Advertising

Annual ID

ADCE23_PO030B

Have you ever wondered what people do when they turn off their cameras in online meetings? Those who do so, do something else on the side: ironing, lying in bed, sitting on the toilet, exercising, cooking, and so on. We thought, let's show the unvarnished truth behind the camera and inspire people to do important meetings in person and take the train to do so. With the message: Meetings should be meetings again.

2023 Awards

Total Points: 6

Bronze Award

Credits

Agency

Ogilvy Germany / Germany

Client

Juergen Kornmann
Stefanie Berk
Julia Janssen
Dr. Thomas Kemper
Markus Faelsch
Florian Schroeder
Julia Kilian

Client / Brand

German Rail / Berlin

Chief Creative Officer

Siyamak Jung
Bjoern Bremer

Copywriter

Chané Botha

Creative Director

Sinya Horwedel
Asli Sahin

Creative Chairman

Dr. Stephan Vogel

Photographer / Editor

Daniel Gebhart de Koekkoek

Account Management

Roland Stauber
Alice Baldczus

Artbuying

Simone Kliesch

Artwork

Joachim Becker
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