ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Brand / Communication Design

Who’s whispering how brands shape who we are?

Agency L3branding / Beijing

Client Jetlag Books

Category

Posters / Traditional - Single

Annual ID

ADC103_BCD030B

About the Work

Do we shape products, or do products shape our lives in return?
This exhibition showcases a compilation of modern independent brand publications and classic copywriting to illustrate how products subtly influence our attitudes towards life. The design metaphorically captures the molding of products through an interlocking typographic structure. Chinese characters seamlessly merge with the product's contours, yielding extraordinary possibilities.

2024 Awards

Total Points: 9

Credits

Agency

L3branding / Beijing

Art Director

Guanru Li

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