ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Typography

Jiazhi Studio

Agency L3branding / Beijing

Client Jiazhi

Category

Brand / Communication Design

Annual ID

ADC103_TYP008B

About the Work

Jiazhi Studio provides end-to-end solutions, encompassing design, construction, and building materials, for hundreds of families every year. With millions of followers on Chinese social media, their designs are centered around people, believing that each home is a portrait of life, and they design with this philosophy in mind.

Using CAD elements such as points, lines, and surfaces, Jiazhi customizes profiles for both their designers and clients, including typography. The distinctive CAD elements not only serve a decorative purpose but also convey industry attributes.

To enhance the exclusive experience for clients, they have translated their design logic into algorithms, allowing for a more efficient customization of unique avatars for different clients.

2024 Awards

Total Points: 9

Credits

Agency

L3branding / Beijing

Art Director

Guanru Li

Illustrator

Xucheng Wei

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