ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Brand / Communication Design

Aspirational Kindergarten

Agency Tian Bo / Guangzhou

Client Aspirational Kindergarten

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Category

Branding / Branding Systems / Identities - Integrated

Annual ID

ADC103_BCD038M

About the Work

Aspirational Kindergarten is an international kindergarten located in Guangzhou, China. It has a unique educational proposition and hopes to establish a holistic connection between children and adults to make education more sustainable. We have designed a typeface in which each letter is composed of both uppercase and lowercase forms. Regardless of whether uppercase or lowercase is used, each letter simultaneously exists in both cases. Education is a holistic process, and its true purpose is to nurture independent and complete individuals. Early childhood education has an impact on adults, and the state of adults reflects the education they received as children. From small to big, from big to small. Based on this typeface, we have designed a complete visual identity system for the kindergarten, employing the simplest layout to make the typeface dance on the materials, lively and dynamic.

2024 Awards

Total Points: 3

Merit Honor

Credits

Artist

Tian Bo

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