The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Cultural Driver

The Anticorruption Hackathon

Agency WMC Grey / Prague + Grey / Europe

Client Znamkamarada

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Cultural Driver

Annual ID

OS_CD21_006B

About the Work

The anticorruption hackathon Znamkamarada challenged the suspicious and overpriced contract for 16 000 000 EUR to build an e-commerce platform (for selling highway vignettes). To prove their point, they made an open call for IT volunteers to build the system by themselves in 48 hours and for free.
The story attracted the attention of all major media and therefore the whole country was watching. 194 programmers made it happen and this action has consequences. Minister of Transport was fired, the overpriced contract was cancelled, and the government pledged to always open bids for IT contracts worth over 240 000 EUR.

2021 Awards

Total Points: 9

Credits

Agency

WMC Grey / Prague
Grey / Europe

Art Director

Aleš Pokorný

Chief Creative Officer

Javier Campopiano

Copywriter

Klára Javůrková

Creative Director

David Suda

Graphic Designer

Václav Pruner

Group Creative Director

Emiliano Gonzalez De Pietri

CEO

Tomáš Vondráček

President & CEO

Eduardo Maruri

Related Awards

 

 

 

 

Follow Us