ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Digital / Series
Annual ID
ADC103_ILT070M
About the Work
The global fitness app commissioned us to create 20 challenges badge illustrations to elevate the Strava visual experience. Our character-based approach introduced inclusive, genderless characters, enhancing the dynamic feel across sports activities. We played with proportions and perspectives for movement in static UI badges, using floating elements for added dynamism. We added a twist by making 12 color variations for each badge, aligned with the months, while keeping the iconic orange hue.
2024 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
illo
Client / Brand
Strava
Art Director
Sofia Buti
Creative Director
Cristina Pasquale
Illustrator
Jorge Gallardo
Alessandra Marin
Motion Designer
Giovanna Crise
Valerio Di Mario
Producer
Daniel Ceballos
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