ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Interactive

Vision Pro: visionOS

Agency Apple Design Team / Cupertino

Client Apple

Category

UX / UI / User Experience Design

Annual ID

ADC103_INT018S

About the Work

Apple Vision Pro and visionOS unlock new ways to interact with technology and the world through spatial computing. Years in the making, the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software.

The goal was an interface that kept people connected to each other and the real world, without clunky controllers. The design should be so intuitive that people could immediately pick up this device, understand how to use it, and control it with natural inputs.

visionOS features a three-dimensional user interface and input system controlled entirely by a person’s eyes, hands, and voice. Intuitive gestures allow you to interact with apps by simply looking at them, tapping your fingers to select, flicking your wrist to scroll, or using a virtual keyboard or dictation to type. With Siri, you can quickly open or close apps, play media, and more. The glass material grounds the UI in the real world with real-time lighting and shadows.

To help you stay connected to the people around you, the team designed a feature called EyeSight. When a person approaches you while you’re wearing Apple Vision Pro, the device looks transparent—letting you see them while also displaying your eyes. When you’re immersed in an Environment or using an app, EyeSight gives visual cues to others about what you’re focused on.

Environments use photo gravity and state of the art VFX to expand your space, seamlessly incorporating UI experiences at a near infinite scale. You can use FaceTime in Yosemite, or watch TV on a 150 foot screen reflecting real-time over Trillium Lake at Mount Hood. visionOS brings together the craft of design disciplines to unlock a new method of computing and creativity, where everywhere you look is a display.

2024 Awards

Total Points: 21

Credits

Client / Brand

Apple Design Team / Cupertino

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