Instant coffee is often a derided product by the connoisseurs of the bean world. Calgary Heritage Roasting Co. had developed a product up to their high standards and wanted packaging to match the quality. Their recent shift to focus more on heritage and heirloom allowed an interesting exploration into the past to make a package that looks like you’d find in your parents’ camping gear from the 1970s.

The packaging was designed to resemble a matchbox, essential camping gear, and was made with all recycled paper and water-based inks. The sachets we designed to be an extension of the overall concept by being styled as individual matchsticks. It was important to make the user-experience of the product very comprehensive, tactile, and to make sure that every touchpoint was considered.