ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Packaging Design

YOUNG

Agency 7654321Studio / Fuzhou

Client WHISKYNAUT

Category

Beverage - Single

Annual ID

ADC103_PKG051M

About the Work

WHISKYNAUT × YOUNG DAN BAND · LIMITED JOINT WHISKY

WHISKYNAUT is a whisky brand was established in 2021. "NAUT" comes from "NAUTES", the Greek word for "sailor". WHISKYNAUT, "one who paddles in wine.”

YOUNG DAN is an independent rock band in Guangxi, China. "Dan" means "Elixir" in Chinese pronunciation. The band name comes from the desire to bring a different feeling, like the elixir can bring people back to life. They are like a group of unruly street youths, the neither black nor white mood is unique to the band.

● ONE DROP FOREVER YOUNG
The main picture of the whisky outer shows "enchanting pink fingers applying green nail polish, gently holding a dropper that is dripping whisky." The packaging colors are purple, pink, orange, green, yellow and silver. The psychedelic hearing of music, the stimulating taste of whisky, and the brilliant visuals of the packaging. Three sensory experiences are blended into the state of "one drop forever young ".

● FORVEVER YOUNG ELIXIR
Taking the traditional method of packaging "elixirs" as a reference, we selected tissue paper with a texture close to the paper used to package elixirs, and used pink rubber banding paper as the sealing method for the bottle mouth. Use solid dots on the front of the tissue paper ● Dot matrix typesetting forms the product name and is used in the overall typesetting system. The solid dots contain the meaning of "elixir".

● ADDITIONAL EXPERIENCE
After removing the rubber rings on the outer can and bottle mouth, the posters and tissue paper can be stored or used as decoration. There are a total of 6 different pictures of the main label on the bottle, providing a "blind box" purchasing experience. The 6 different pictures are displayed in combination, allowing you to experience the process of "taking wine, dripping wine, tasting wine".

2024 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

7654321Studio / Fuzhou

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