ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Advertising

Driving While Black

Agency Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary

Client Courageous Conversation Global Foundation

Category

Design for Good / Advertising - Single

Annual ID

ADC103_ADV005G

About the Work

In America people largely acknowledge that racism exists, but they can't always recognize it in their own lives and communities. It's not by choice, but they can't always see the double standards that exist around them.
That's why we built this car. To help highlight those double standards Black people experience, during the most common interaction with police - traffic stops. From microaggressions to murder, routine traffic stops are anything but routine when you're Black. So, while this car isn't real, it is our reality. We hope by bringing this issue to light, we can spark conversation and change in the communities we ALL live in.

2024 Awards

Total Points: 45

Credits

Agency

Goodby Silverstein & Partners / San Francisco

Digital Agency

Critical Mass / Calgary

Agency In-House Production Company

Elevel / San Francisco

Production Company

The Mill / Los Angeles

Art Director

Ben Burgoyne

Chief Creative Officer

Margaret Johnson
Val Carlson

Executive Producer

Danielle Riccardi
Sarah Pidgeon

Group Creative Director

Will Danilow

Associate Strategist

Charlie Doyle

Communications Strategist

Taylor Yada

Communications Strategy Director

Drew Forrest

Junior Communications Strategist

Joshua German

Senior Art Director

Tyler Wong

Senior Brand Strategist

Simran Kaur

SVP, Executive Creative Director

Steve Savic

3D Artist

Diego Quesada
Orlando Villalobos

Associate Designer

Myrrha Boné

Associate Search Strategist

Kelly Liu

Chief Production Officer

Alissa Hansen

Copy Director

Peter von Sass

Developer

Brendan Azzano
Jaden Rose

Director Marketing & Communications

Gabriel Gima

Director of Business Affairs

Judy Ybarra

Executive Director

Madame-Athena Chang

Founder & Board Chair

Glenn Singleton

Group 3D Director

Andrzej Milosz

Group Account Director

Javonta Thomas
Melissa Buck
Thomas Powers

Head of Production

Jim Haight

Motion Artist

Nick Bizzack

Partner, Head of Brand Strategy

Bonnie Wan

Partner, Head of Communications Strategy

Christine Chen

President

Leslie Barrett

Production Department Manager

Timothy Plain

Production Manager

Karl Williams

Project Coordinator

Tyrah Seitz

Technology Director

William Mincy

Technology Lead

Courtney Ring

Technology Strategist

Damian Hadala

Voiceover

Craig Mitchell

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