ADC Awards
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Category
Posters / Traditional - Series
Annual ID
ADC104_BCD055M
Background
Poster design for D&AD’s Selected Winner Exhibition in Shanghai and "Relationship, Relationship" was given to us as the design theme.
It is widely believed that one can't live without "connections" in order to survive in China so we think it is very interesting that we were given the theme 「关系」which means both "relationship" and "connections" in Chinese.
Coming from that, we are inspired by this social norm and wanted to actually turn the phrase 「关系」into one's facial features to respond another phrase 「心眼子都写在脸上了」- which literally means you have all your little calculations on your face.
After all, relationship lies between people and the nature of design is also about people.
It is widely believed that one can't live without "connections" in order to survive in China so we think it is very interesting that we were given the theme 「关系」which means both "relationship" and "connections" in Chinese.
Coming from that, we are inspired by this social norm and wanted to actually turn the phrase 「关系」into one's facial features to respond another phrase 「心眼子都写在脸上了」- which literally means you have all your little calculations on your face.
After all, relationship lies between people and the nature of design is also about people.
Creative Idea
Poster design for D&AD’s Selected Winner Exhibition in Shanghai.
"Relationship, Relationship" was given to us as the design theme and we use the Chinese phrase 「关系」 for relationship and turn the type design into different people’s facial features in order to show how relationships works amongst different people.
After all, relationship lies between people and the nature of design is also about people.
"Relationship, Relationship" was given to us as the design theme and we use the Chinese phrase 「关系」 for relationship and turn the type design into different people’s facial features in order to show how relationships works amongst different people.
After all, relationship lies between people and the nature of design is also about people.
Insights & Strategy
Poster design for D&AD’s Selected Winner Exhibition in Shanghai and "Relationship, Relationship" was given to us as the design theme.
It is widely believed that one can't live without "connections" in order to survive in China so we think it is very interesting that we were given the theme 「关系」which means both "relationship" and "connections" in Chinese.
Coming from that, we are inspired by this social norm and wanted to actually turn the phrase 「关系」into one's facial features to respond another phrase 「心眼子都写在脸上了」- which literally means you have all your little calculations on your face.
After all, relationship lies between people and the nature of design is also about people.
It is widely believed that one can't live without "connections" in order to survive in China so we think it is very interesting that we were given the theme 「关系」which means both "relationship" and "connections" in Chinese.
Coming from that, we are inspired by this social norm and wanted to actually turn the phrase 「关系」into one's facial features to respond another phrase 「心眼子都写在脸上了」- which literally means you have all your little calculations on your face.
After all, relationship lies between people and the nature of design is also about people.
Execution
We want to go back and present poster in it own traditional authentic way - printing and hanging.
Results
Over 5000 attended the exhibition.
2025 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
So Creative Studio / Shanghai
Client / Brand
D&AD's Selected Winner Exhibition Shanghai
Art Director
Roger Tientse Lo
Creative Director
Dorothy Yebeini Wang
Designer
Yun Shi
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