ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Animation / Series
Annual ID
ADC104_ILT052M
For the first time, Apple Music unveiled its definitive list of the 100 Best Albums, curated by editors, musicians, and the press.
Released over 10 days, the challenge was to keep fans engaged—without using album names, art, artist names, or song titles.
Iconic gold artifacts served as cryptic clues, challenging listeners to decode each album—a secret language for true music fans.
The campaign launched in real time over a 10 day period with golden artifacts revealing across the internet and in person.
All iconic artifact was created with intention and specificity — crafted to represent an important element of each album. Throughout the design process, hidden details were included to pay tribute to the artists, album art, and its cultural impact.
Each day, artifacts were revealed in tandem with list reveal on three hand-painted murals near artists’ hometowns (LA, NYC, and LDN). In LA, the renowned minivan in front of Kendrick Lamar’s Compton home from the “good kid, m.A.A.d city” album (#7) was recreated in iconic gold, along with other LA native’s artifacts like Tyler, The Creator (#92) and Billie Eilish (#30).
The stark composition, dramatically lit against black, paired with its album ranking evokes the permanence of a museum piece. Beyonce’s “Lemonade” (#10) is represented by a golden lemon styled as the emoji adopted by the Beyhive to support the album. It rotated in 3D, as if suspended in time, with a subtle buzzing sound as an additional clue for fans to uncover.
Paid placements invited fans to decode the artifacts and explore the list. Some were instantly recognizable, while others challenged even the most devoted superfans. After nine days of debate, the top 10 golden artifacts dropped in a single Apple Music Instagram post, igniting hours of fan speculation before the final album rankings were revealed.
Released over 10 days, the challenge was to keep fans engaged—without using album names, art, artist names, or song titles.
Iconic gold artifacts served as cryptic clues, challenging listeners to decode each album—a secret language for true music fans.
The campaign launched in real time over a 10 day period with golden artifacts revealing across the internet and in person.
All iconic artifact was created with intention and specificity — crafted to represent an important element of each album. Throughout the design process, hidden details were included to pay tribute to the artists, album art, and its cultural impact.
Each day, artifacts were revealed in tandem with list reveal on three hand-painted murals near artists’ hometowns (LA, NYC, and LDN). In LA, the renowned minivan in front of Kendrick Lamar’s Compton home from the “good kid, m.A.A.d city” album (#7) was recreated in iconic gold, along with other LA native’s artifacts like Tyler, The Creator (#92) and Billie Eilish (#30).
The stark composition, dramatically lit against black, paired with its album ranking evokes the permanence of a museum piece. Beyonce’s “Lemonade” (#10) is represented by a golden lemon styled as the emoji adopted by the Beyhive to support the album. It rotated in 3D, as if suspended in time, with a subtle buzzing sound as an additional clue for fans to uncover.
Paid placements invited fans to decode the artifacts and explore the list. Some were instantly recognizable, while others challenged even the most devoted superfans. After nine days of debate, the top 10 golden artifacts dropped in a single Apple Music Instagram post, igniting hours of fan speculation before the final album rankings were revealed.
2025 Awards
Total Points: 3
Merit Honor
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Mnfst
Music / Sound Production Company
Model Citizen
Post Production Company
BeGrizzlee
Associate Creative Director
Tom Corcoran
Chief Digital Officer
Beth Keamy
Creative Director
Annie Rosen Savinar
Global Chief Creative Officer
Brent Anderson
Motion Designer
Pedro Silveira
Music Supervisor
Rowan Puri
Strategy Director
Helene Dick
Lauren Gary
Associate Music Supervisor
Gio Thomas
Global Head of Design
James Taylor
Junior Art Director
Bri Aguilar
Grace Hudson
Junior Copywriter
Dale Matthews
John Starkweather
Senior Designer
Jackie Rodriguez
Senior Motion Designer
Chris Balzano
Account Director
Celeste Roque
Account Supervisor
LuLu Shamberg
Rachelle Roldan
Associate Director, Project Manager
Pegah Ghannadian
Chief Communications Officer
Lu Borges
Communications manager
Daniella Morrison
Director of Art Production
Helen O'Neil
Director of Digital Production
Tracy George
Executive Director, Account Management
James McCullagh
Global Chief Production Officer
Brian O'Rourke
Group Account Director
Taren Talmage
Junior Digital Producer
Shannon Bradley
Junior Print Producer
Rita Elizarraraz
Music Coordinator
Gio Thomas
Music director
Josh Marcy
Project Manager
Heather Williams
Senior Art Producer
Nikki O'Toole
Senior Digital Producer
Sam Millare
Senior Print Producer
Anna Haro
Senior Project Manager
Adriana Monteiro
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