ADC Europe Awards
Category
Live Stunts Brand Activation
Annual ID
ADCE23_BE012S
On the International Day Against Violence Against Women, we invited one of the most famous players in Italy to take part in a social experiment on YouTube and Twitch.
During gaming sessions, we turned his voice into a girl’s voice: to make him understand what all women feel when they are insulted and do not feel free to be themselves.
During gaming sessions, we turned his voice into a girl’s voice: to make him understand what all women feel when they are insulted and do not feel free to be themselves.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
Wunderman Thompson
Client / Brand
Windtre
Production Company
Sator International Group srl
Chief Creative Officer
Lorenzo Crespi
Creative Director
Francesco Epifani
Pietro Lorusso
Executive Creative Director
Luca Iannucci
Pas Frezza
Global Chief Creative Officer
Bas Korsten
Daniel Bonner
CCO Benelux
Sandra Bold
Creative Director Consultant
Federico Ghiso
Head of Social Engagement
Gaia Passerini
Junior Art Director
Luca Comasco
B2C Marketing & New Business Director
Tommaso Vitali
Brand Communications Director
Claudia Erba
CEO
Giuseppe Salinari
Chief Commercial Officer
Maurizio Sedita
Client Service Director
Silvia Fiorin
Creative Supervisor
Antonio Marchio
Cristina D'Anna
Digital Strategist Supervisor
Giuseppe Colaneri
Head of Brand
Isabella Matera
Senior Account
Veronica Bersani
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