ADC Europe Awards
Category
New use of Media
Annual ID
ADCE23_BE016S
.By creating unique product "Cooling bag that looks like a bag of frozen carrot" we hacked the whole sponsoring game and created ingenious branding moment of supermarket chain, Kaufland that took over Slovak ice hockey.
It went viral, we activated players from all major league team, that are seen using them during injuries and trainings on social media and we even got organically into TV during the most watched event of year, 2023 World-hockey championship.
It went viral, we activated players from all major league team, that are seen using them during injuries and trainings on social media and we even got organically into TV during the most watched event of year, 2023 World-hockey championship.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
THIS IS LOCCO s.r.o. / Bratislava
Art Director
Adrian Mery
Juraj Sapara
Copywriter
Juraj Kováč
Michal Roháček
Dano Vachuna
Creative Director
Juraj Kováč
Strategist
Juraj Kováč
Account Manager
Michal Ružica
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