ADC Europe Awards
The voice of Nastenka: Stop Russian Fairy Tales!
Category
Interactive & Mobile for non-profit / public service / NGO
Annual ID
ADCE23_IN055M
Despite 40 years under Russian oppression, Slovakia is still an easy target for Russian propaganda. Why? Because we love Russian fairy tales! The most popular one is “Frosty”, a Christmas classic. Nastenka, the main character, was dubbed by a teenage Slovak actress. We have found her after 58 years to make her raise voice again: don't believe Russian fairy tales. The campaign was adopted by Slovak institutions, even covered by the Slovak national television.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
THIS IS LOCCO s.r.o. / Bratislava
Art Director
Engelbert Strapec
Copywriter
Martin Polakovič
Creative Director
Juraj Kováč
Strategist
Juraj Kováč
Account Director
Dominika Bobulová
Account Executive
Patrícia Juríčková
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