ADC Europe Awards
Category
TV / Cinema Commercials
Annual ID
ADCE23_FA059M
AQUA Carpatica Flavours - a new drink on the Romanian market, labelled as „carbonated soft drink”.
And while carbonated soft drinks are all about artificial, unhealthy ingredients, we are the opposite: pure natural sparkling water, real fruits, and a drop of agave syrup.
According to the Romanian law there’s no difference between them. That’s not fair.
Presenting Wrong Labelling: a TVC denying this unfair labelling, placing our product in a better suited category.
And while carbonated soft drinks are all about artificial, unhealthy ingredients, we are the opposite: pure natural sparkling water, real fruits, and a drop of agave syrup.
According to the Romanian law there’s no difference between them. That’s not fair.
Presenting Wrong Labelling: a TVC denying this unfair labelling, placing our product in a better suited category.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
Cohn & Jansen Creative Network / Bucuresti
Post Production Company
Avanpost / Bucuresti
Static VFX / Bucuresti
Art Director
Daniel Moisa
Chief Marketing Officer
Arina Stoenică
Valentina Vesler
Copywriter
Ana-Maria Vasilache
Creative Director
Mihai Fetcu
Group Creative Director
Roxana Cristea
Producer
Ilinca Dumitrescu
Strategist
Teodora Stefan
Diana Crasmariu
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