ADC Europe Awards
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Category
Integrated Campaigns for commercial brands
Annual ID
ADCE23_IG016B
We launched the campaign by putting the owner's house up for sale and planted pleasure products in plain sight in the real estate listing. 24 hours later, a Tiktoker spotted the first items, and a scavenger hunt began on social. Followed up with a campaign to normalize pleasure products and sexual health in everyday situations with the same insight and all the time cleverly skirting social media rules about the ban on sexual products. Plus promoting sexual health!
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Pipar/TBWA / Reykjavík
Client / Brand
Blush / Reykjavík
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