ADC Europe Awards

2023 ADC Europe - Interactive & Mobile

Fabric of England

Agency McCann London / London + Weber Shandwick / London + Craft / London

Client Show Racism The Red Card

Category

Data Visualisation

Annual ID

ADCE23_IN004G

Cold hard data - it’s not normally visual, tangible or interesting for the average person. But in this project we unearthed key immigration data that could help fight a problem plaguing football: racism. There’s no bigger sporting event than the World Cup. And this idea tapped into the entire England fan base during the tournament with a powerful message in the form of a visual totem for diversity. One the public could rally behind - a symbol for unity & national pride.

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

McCann London / London

PR / Marketing Agency

Weber Shandwick / London

Production Company

Craft / London

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Director

William Cottam
James Crosby

Design Director

Max Henderson

Photographer

Will Bunce

Strategist

Alex Passingham

Strategy Director

Jj Bender

Head of Design

Lisa Carrana

Art Buyer

Carly Randall

Business Director

Tom Oliver

Campaign Worker

Fred Harms
Seth Ejukwu

Cast Photographer

Ali Yaqub

Chief Executive

Ged Grebby

Communications Manager

Alison Allan

Deputy Chief Executive

Paul Kearns

Edit & Studio Assistant

Sade Borishade

Integrated Project Director

Nishita Upadhyay

Marketing Partner

Clementine Cuthbertson

Producer / Director

Nathan Theys

Production Assistant

Sonia Amini

Project director

Hannah Graff
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