ADC Europe Awards

2023 ADC Europe - Print & Outdoor

He's Coming Home

Agency House 337 / London + D-ID / Wilmington + Untold Studios / London

Client Women's Aid

Category

Print & Outdoor for non-profit / public service / NGO

Annual ID

ADCE23_PO004G

Domestic abuse cases rise by up to 38% during major football events. For 1.6 million women, the World Cup is a time of fear. The 2022 World Cup was also held in winter, increasing risks as abusers stayed home instead of going to the pub. Women’s Aid needed the entire nation to support these women. House 337 transformed England's chant, It's Coming Home to give it a powerful new meaning: He's Coming Home. It cut through the noise and went viral, all because of three words

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

House 337 / London

Production Company

The Corner Shop / London

Music / Sound Production Company

King Lear / London

Post Production Company

Absolute / London

Creative Director

Christopher Ringsell

Design Director

Aaron Pacey

Director of Photography

Harry Wheeler

Editor

Bill Smedley

Executive Creative Director

Jo Moore

Executive Producer

Melody Sylvester

Artist

Corbin Shaw

Photographer

Felicity Crawshaw

Strategy Director

Laura Sammarco

Agency Senior Producer

Tash Dean

Head of Strategy

Georgina Murray-Burton

Senior Strategist

Paul Lynch

Account Manager

Catia Fernandes Poon

Business Director

Katherine Thompson

Creative

Charlotte Watmough
Holly Fallows

Head of Production

Victoria Fischer

Production Company Director

Sara Dunlop

Production Company Producer

Tess Mitchell

Senior Account Director

Marianne Roberts

Senior Project Manager

Chelsea Chapman

Sound engineer

Jack Sedgwick
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