ADC Europe Awards
Category
Digital Screens
Annual ID
ADCE23_PO009S
A campaign that was removed from the streets by one donation at a time. At the center of it was an image of 8-year-old Ella’s cancer cell, which consisted of 5184 small pieces of the same size.
We utilised the dynamic capabilities of digital outdoor advertising. With each donation, the number of pieces corresponding to the amount of the donation was removed from the image shown in DOOH, which the donor could witness in real time!
Donations were made with the QR code.
We utilised the dynamic capabilities of digital outdoor advertising. With each donation, the number of pieces corresponding to the amount of the donation was removed from the image shown in DOOH, which the donor could witness in real time!
Donations were made with the QR code.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
N2 Creative Oy
Client / Brand
AAMU Suomen Lasten Syöpäsäätiö
Production Company
Interactive Inuits Oy
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