ADC Europe Awards
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Category
Special Outdoor
Annual ID
ADCE23_PO028B
Task:
To emotionally charge IKEA's new platform "Inspired by life" and prove it with IKEA's extensive product range.
Idea:
For everything in life, there's a first time. Indeed life is full of first times. In these crucial moments, IKEA often plays the role of a trusted and supporting life companion.
Solution:
Several unique OoH placements displaying a whole life in form of IKEA products, since IKEA accompanies us throughout life and all the first times we experience.
To emotionally charge IKEA's new platform "Inspired by life" and prove it with IKEA's extensive product range.
Idea:
For everything in life, there's a first time. Indeed life is full of first times. In these crucial moments, IKEA often plays the role of a trusted and supporting life companion.
Solution:
Several unique OoH placements displaying a whole life in form of IKEA products, since IKEA accompanies us throughout life and all the first times we experience.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
thjnk Germany GmbH
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