ADC Europe Awards
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Category
Print Advertising
Annual ID
ADCE23_PO032B
Czech Railways is the largest railway operator in the Czech Republic, which wanted to promote sleeper trains. An interactive print campaign was created to provide viewers an authentic product experience - traveling lying down, in comfort of sleeper trains. Simply rotate the visual and the message is delivered. The viewer sees a beautiful colorful abstraction and reads the headline. 'Discover the beauty of traveling lying down?'
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Havas / Prague
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