ADC Europe Awards
Category
Craft - Photography
Annual ID
ADCE23_PO040B
Combining heat mapping with photography, portraits of Helsinki Pride community members glow in the colours of the rainbow. In the campaign images, the warmth of human encounters is made tangible with the colours of the Pride flag. The messages highlight the work carried out by the Pride movement, while the images show pride as a positive force emanating from within.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
TBWA Helsinki / Helsinki
Client / Brand
Helsinki Pride / Helsinki
Art Director
Mattea Näveri
Copywriter
Maria Kuorikoski
Creative Director
Markus Nieminen
Photo Editor
Kasimir Häiväoja
Photographer
Fanny Haga
Producer
Jonna Yletyinen
Social Media Manager
Susanne Heinonen
Communications Strategist
Paula Sonne
Social Media Strategist
Jukka-Pekka Syrjäaho
Melissa Kontu
Account Director
Roosa Rudkiewicz
Communications Specialist
Julia Niskanen
Related Awards
