ADC Europe Awards
Poppy, Monstera and Lily
Agency LA AGENCIA DE PUBLICIDAD QUE TIENE POR NOMBRE KITCHEN, S. L. (*) / Madrid + MAHOU, S.A. (GRUPO MAHOU SAN MIGUEL)
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Category
Craft - Photography
Annual ID
ADCE23_PO065M
Jardín Cervezas Alhambra is an oasis in the midst of the city, an event to delight in the best beer without any rush. For its print ads, we collaborated with the artist and botanical photographer Thais Varela. She made common flowers look almost imaginary, using three different temperature spotlights to add volume and vibrant colors to a lily, a poppy and a monstera. The result was a unique atmosphere, designed to advertise an event that breathes pure air.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
LA AGENCIA DE PUBLICIDAD QUE TIENE POR NOMBRE KITCHEN, S. L. (*) / Madrid
Client / Brand
Mahou, S.a. (grupo Mahou San Miguel)
Art Director
Lucía Pertegaz
Chief Creative Officer
Yeray Cerpa
Director General Creativo y Presidente
Iñaki Bendito
Director General de Estrategia de Marcas
Nacho Tovar
Directora de Servicios al Cliente
Cristina Pastor
Directora General de Estrategia Creativa
Gema Arias
Ejecutiva de Cuentas
Cristina Martín
Fotógrafa
Thais Varela
Supervisor de Cuentas
Pepe Camiña
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